If you ever traveled to Tyrol in Austria in summer, then you probably know that cows play a very important role in the region. The ringing of the bells and the moos of the cows in the distance – these are the scenes that any visitor to Tyrol is definitely familiar with. But have you ever heard of Almabtrieb?
In this article, you can learn more about Almabtrieb in Austria: what it is, what to expect when attending Almabtrieb, and where and when to find them.
What is Almabtrieb?
Almabtrieb (also called Transhumance) is a traditional festival with a cattle drive from alpine summer mountain pastures to the lower valleys in autumn. At the end of the summer, farmers celebrate the coming-back of the cows to the valley.
Almabtrieb is traditionally celebrated in the European Alpine regions in late September through early October. Austria and Switzerland have centuries-old Almabtrieb traditions.
I have to admit that I hadn’t heard of this tradition before my visit to Tyrol a few years ago. But after attending it once, I would love to go back and join this lively celebration again. It’s so much fun!
Almabtrieb is a very colorful event. The cattle (usually cows) are elaborately decorated with flowers, ribbons, and other impressive ornaments. These colorful headdresses are called ‘Buschn‘ in German, and the lead cows have the most impressive headdresses.
People try to look their best as well. Most locals wear traditional clothing – colorful dirndls for the women and lederhosen for the men.
The whole village joins in this vibrant celebration that is usually accompanied by a traditional market, live music, handcrafts demonstration, and lots of local food specialties.
What to expect – my experience at Almabtrieb in Reith im Alpbachtal
I attended the cattle drive and parish festival in Reith im Alpbachtal – a picturesque little village in Tyrol, Austria. We were told that this event is one of the biggest in the area with thousands of visitors coming to Reith during the last two Saturdays of September every year.
Almabtrieb festivities started early Saturday morning with the opening of the farmers’ market. The cattle drive was planned for in the afternoon, around 2 PM and by then the main street in the village was crowded with spectators excited to see this colorful parade.
I found the market and the celebrations just as fun to watch as the cattle drive itself.
And since pictures say more than a thousand words – here is a selection of images to give you an idea of what to expect when attending an Almabtrieb in Austria.
In Austria, the transhumance is celebrated in many different places across Tyrol and these festivities attract big numbers of local and foreign tourists each year. Some people even plan their whole trip to Austria around these events, while some others come back every single year.
Below, you can find some practical information about attending an Almabtrieb in Austria.
Practical information for visiting Almabtrieb in Austrian Tyrol
Feeling inspired to visit Tyrol and attend one of the cattle drives and traditional celebrations? Here is some practical information.
- Almabtrieb usually takes place on a weekend, in the period from mid September through the beginning of October. Here you can find the list of some of the biggest and the most impressive cattle drives in Tyrol with the dates for this year. Here are the dates of Almabtrieb celebrations in the other Austrian regions.
- Almabtrieb attracts many visitors, so it’s best to stay in or near the town so that you don’t have to drive and look for a parking spot miles away. Here you can find the best deals for accommodation in Reith im Alpbachtal. If you are planning to attend another event, here you can find the best accommodation deals for the Austrian Alps.
- If you like to experience these traditional Austrian celebrations to the fullest, you may want to get a dirndl or lederhosen. You can also buy these traditional clothes in Austria. Pretty much every village has at least one shop selling traditional costumes.
- On the website of the Alpbachtal region, you can find more information about all kinds of events in the area. Check it out – there’s always so much going on, from cattle drives to dumpling day or even air rifle shooting.
Traveling to Tyrol and looking for more ideas on what to see and do in the area? Here are some of the best family-friendly summer activities in Austrian Tirol.
More travel inspiration and destination guides for Austria:
- Best Things to Do in Salzburg
- Salzburg 1 Day Itinerary
- Salzburg 2 Days Itinerary
- Stubai Valley in Summer
- Tiroler Zugspitz Arena in Summer
- Zillertal in Summer
- Kaiserklamm Gorge in Tirol
- E-biking in Tyrol
- Stubai Glacier – Top of Tyrol
Some of our other favorite hikes in Tyrol:
- Seebensee Drachensee Hike (Tiroler Zugspitz Arena)
- Olpererhütte & Famous Suspension Bridge (Zillertal)
- Hiking at Schlick 2000 (Stubai Valley)
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Henry AT fotoeins
Sunday 3rd of October 2021
Thanks for your post, especially in highlighting the Alpbach valley. On a day trip from Innsbruck, I visited Alpbach in late-spring a few years ago, because I was looking specifically for a physicist's gravesite. I would love to witness versions of the Almabtrieb across Austria, Germany, and Switzerland.
Thanks again!
Jurga
Tuesday 5th of October 2021
Hope you get to experience the Almabtrieb one day, Henry. It's such a fun tradition and a great way to experience different cultures. Happy travels!
janie
Monday 22nd of October 2018
Hi Jurga- I am currently in the process of planning a trip next Sept. I would like to stay in Reith im Alpbachtal as my husband has mobility issues. I found a hotel but requires a 5 night minumum and we would can only stay 2 nights. Did you stay in town, if so where, or outside where? Perhaps staying outdise would still be on the route of the cow descent? Any information would be appreciated. Jane
Jurga
Tuesday 23rd of October 2018
Hi Janie, I was in Alpbachtal on a special trip for travel writers and we were staying in a privately owned self-catering house with 5 or 6 separate bedrooms. It was just 10 minutes walk from the town centre, but no, the cows didn't pass there. They do just a rather short walk actually, right in the centre of town, and are then stationed at one of the farms along Neudorf street, where you can see them the whole afternoon. When I search for accommodations in Reith there seem to be a lot of options that allow 2-night stay in September. Most hotels have minimum stay requirements in summer or during peak ski season, but not the rest of the year. There are quite some really nice hotels around the town. Anyway, try searching here. Not sure what you mean by mobility issues, but when I ask for wheelchair accessible hotels, there is only one that comes up - Boutique Hotel Schloss Matzen. However, it's quite a bit outside the town centre. Hotel Pirchnerhof is closer to the city centre and has rooms available for 2-night stays, but you'd have to see if it has the facilities that you need. This hotel is located along the earlier mentioned Neudorf street that leads to town centre, where all the celebrations are happening, but you'd still have to walk to get there - the cows don't actually go that far. Hope this helps a bit.
tracy collins
Sunday 15th of October 2017
I vaguely remember something similar when i lived in Switzerland - love all these traditions it is what makes me adore Europe so much. The food looks amazing too!
Jurga
Monday 16th of October 2017
Indeed, Tracy, there is a similar celebration in Switzerland too. As for the food - loved the food in Tirol, and also the Austrian prices (definitely if you compare it with Switzerland :)).
melbtravel
Monday 9th of October 2017
What an interesting festival, it is so colourful and looks like a lot of fun to go too. I do love their traditional customs and how they have dressed up the cows. Sign me for next time especially if I get to have some of those Austrian schnaps.
Jurga
Monday 9th of October 2017
Didn't know you like schnaps, Melissa! ;) It's a very colourful festival indeed, really fun to attend. I would love to go back again as well, there are so many of these kinds of events all over Tyrol in autumn, would have loved to see a few more.
Linda de Beer
Monday 2nd of October 2017
We were at the same Almabtrieb on the same day! I couldn't believe all the people, but it was a great experience. The melchermuas are delicious.
Jurga
Monday 9th of October 2017
Really?! What a coincidence! From what I saw, there were many tourists from abroad, and since the weather was so nice, many local people too. I think these events attract big crowds, and I see why. It's such a special experience indeed!