About - Full Suitcase Travel Website

Hi & Welcome to Full Suitcase!

Jurga Rubinovaite, founder and owner of Full Suitcase family travel blog

Hi, I’m Jurga Rubinovaite, the founder of Full Suitcase travel blog.

I’m a traveler, photographer, mom of three boys, and the chief adventure planner for our family trips. As the writer, editor, and photographer behind this website, I wear many hats, but all of them revolve around my passion for travel.

Being born on World Tourism Day, my family has always joked that travel is in my DNA… Indeed, I have been traveling for as long as I can remember – with my parents and family when I was a kid, later with friends, and now with my husband and our kids…

I was born and raised in Lithuania, but life eventually brought me to Belgium, where I moved after finishing my studies. It’s here that I met my husband, and for over 20 years, Belgium has been home.

Before starting this travel blog, I earned a degree in Economics, pursued an MBA in Brussels, and was working in finance, dreaming of a big career in the corporate world. Fast forward to 2015 – after years of exploring the world and three kids later – I launched Full Suitcase to share authentic travel experiences from our adventures.

Today, Full Suitcase is one of the world’s leading family travel blogs, read by millions each year. I’m still amazed every time I pause to reflect on how many travelers from all corners of the globe we’re able to inspire. I’m so glad you’re here!

Over the years, our travel advice has been featured in numerous publications including CNN, BBC, BBC News World Service, as well as online and in print by Lonely Planet and Lonely Planet Kids. We have also collaborated with a variety of travel brands and incredible destinations around the globe.

More importantly, we’ve helped millions of readers plan their dream trips and create unforgettable memories with their families and friends. And we hope to help you do the same.

More About Full Suitcase

Full Suitcase is a website for travelers who love exploring the world and want to make the most of every trip.

Here, I share insights on family travel, road trips, city escapes, breathtaking nature destinations, and lesser-known, off-the-beaten-path places we’ve fallen in love with along the way. In short, our blog is as diverse as our adventures.

One thing remains constant, though: alongside sharing our personal travel experiences and captivating travel photography, we provide practical tips and detailed information to help you plan your own journeys. Our mission is to help you make the most of every trip!

Whether you’re seeking travel inspiration, encouragement to explore the world with kids, or tips to enrich your adventures, you’ve come to the right place.

Interested in working with us to promote your brand or destination? Visit our ‘Work With Us‘ page for details.

Want to get to know us better? Keep reading!

Jurga Rubinovaite, the founder of Full Suitcase travel blog, with her family in the Swiss mountains.

More About Us

If you’ve read this far, you’re probably curious about our story. It’s a long one, filled with countless adventures, but at heart, we’re just like you: a family traveling with kids and full suitcases, exploring the world one trip at a time.

We’ve explored Australia and New Zealand, India and China, road-tripped across Canada and the USA, toured Europe on a motorbike, and left pieces of our hearts in Africa. While we’ve never taken the time to count how many countries we’ve visited, the number isn’t what matters to us.

What truly counts are the places we keep coming back to, like Italy, Portugal, and Switzerland – to name just a few. These destinations hold a special place in our hearts and keep drawing us back, year after year, often more than once in a single year.

Based in Belgium, we take every opportunity to explore the world. Since becoming parents, our kids have been a part of every journey. From Greenland and Svalbard in the north, South Africa and Namibia in the south, and from Australia in the east to the USA in the west – our little globetrotters are always by our side.

We travel in order to discover, to taste, to learn… something new every time.

We’re a family of five, with three boys (two of whom are twins). Like many families with school-age kids, our days are filled with taxiing them around to school, music lessons, and sports. And, like most parents, we plan our adventures around school holidays.

When we travel, we aim to strike a balance. You won’t find us lounging by a pool for days, but we’re not trekking the globe with just a backpack, either. True to our name, our bags are always full when we set out.

We try to make the most of every trip – exploring iconic landmarks and venturing off the beaten path. We embrace the “must-sees” but also seek out authentic, lesser-known experiences. Whether it’s a hike, a museum visit, a theatre show, or a day at a theme park, we believe every experience adds value to our travels.

For us, life is about creating memories, and many of our most cherished moments come from our adventures together. Kids grow up so quickly, and we want to create incredible memories with them while we can.

The family behind Full Suitcase family travel blog

How Can We Help You?

We’re here to show you that life doesn’t have to fit neatly into a box and you can explore the world, even with kids in tow!

You don’t need to quit your job, sell everything you own, homeschool your kids, or set off on an endless camper adventure. But you can escape the daily grind for short getaways or longer vacations, creating unforgettable memories along the way.

Full Suitcase isn’t just for families traveling with children. It’s a travel blog for everyone who loves to explore and wants to make the most of every trip.

To start planning your next adventure, visit our Travel Destinations page for an overview of all the countries we cover. Simply click on the destination you’re interested in to find comprehensive guides, travel tips, and itineraries to help you create your dream trip.

Not sure where to go next? Here are some articles to spark your wanderlust:

Our Favorite Travel Destinations Worldwide: Highlights from over two decades of travel.
Best Family Travel Destinations: A collection of incredible, family-friendly places shared by fellow travel writers.
Most Scenic Drives in the World: Stunning road trips that rank among our all-time favorites.

Find Us on Social Media

Stay connected with us on social media! You can find us @fullsuitcase on all major platforms. Or, click below to visit our pages directly: Facebook, Instagram, X, and Pinterest.

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